Hey, Trader Joe’s! Not All Asian Food Is Chinese.
I vaguely remember Trader Joe’s making noises about getting rid of all their ethnicized sub brand naming conventions like Trader Ming’s, Trader Jose’s, Trader Giotto’s. According to this July 2020 eater.com article, bowing to accusations of racism put forth by a change.org petition, Trader Joe’s was gonna rebrand all their international food as just Trader…