UX Writing in Action: Redesigning the Shopping Journey at Big Bad Toy Store
Highlights Role:UX Writer & Content Designer (solo project) Context:Solo redesign of an e-commerce site for collectors and casual buyers of fan merchandise, focused on trust, clarity, and emotional usability. Challenge & Opportunity:Users were bailing before checkout. The content was doing more harm than good, with users bandying around the words “overwhelming” and “dealbreaker.” I saw…